Augmented reality earns its place when it answers a question a screen can't. Standing on a site and seeing what is going to be built there. Seeing a product in the room at its real size. Being shown the next step on the equipment in front of you.
Our technology founder is UBC trained in augmented reality and in C++, and has delivered an extensive augmented reality engagement for the Royal Family of Bahrain.
The field has a credibility problem and it earned it. Most corporate AR is a novelty built for one trade show, admired once, and never opened again. It answers no question, replaces no process, and quietly vanishes from the budget the following year.
The ones that last all have the same thing in common. They are attached to real data and a real decision. A site record. A model. A product configuration. A procedure someone has to get right the first time. The phone or the tablet is only the display.
We build the data layer for a living. Augmented reality is the last three feet of it. Which is also why we'll tell you when a drawing, a report or a two minute video does the job better and costs a fraction.
Augmented reality is a display technology, not a strategy. If a drawing, a report or a short video answers the question better, we say so and you keep the money. That conversation costs nothing and saves some people a great deal.
An AR experience is only ever as good as the capture, the model or the record behind it. This is the part most vendors skip, and it's the part we do anyway for every other service on this site.
Where people stand, what they're holding, how long they will give it, and what happens when two of them arrive at once. A great experience designed for the wrong room fails in the room.
Hardware specified and installed, content structured so your team can change it, and documentation for whoever inherits it.
These almost always come up together. An audit that finds a process problem usually finds a data problem underneath it.
Every business is different, so we scope the audit that way. We spend time inside your operation and watch the work actually happen. You get a written map of every valley, what it costs you a year, and what it would take to flatten it. That document is yours whether or not we build anything.